Tick tock…… Tick tock…… Tick tock…… The clock is ticking away. If you’re not promoting your business on TikTok, you better be.
A decade ago, no one would’ve anticipated how short videos would overthrow long videos. Even this idea would despise many brands that made minutes-long ads for their products. But Zheng Yiming, the founder of TikTok had different plans.
TikTok was first introduced as Musical.ly. Acquired by ByteDance Ltd in Nov 2017, it was merged with TikTok on August 2, 2018.
At first, it was used as a source of content creation. However, brands realized that there’s more than just entertaining videos. It had the potential to sneak into changing consumer behavior. With time, TikTok became the ultimate marketing tool.
If you’re not promoting your business on TikTok, then think again. With millions of users, there’s no better place to promote your brand. However, there’s a prerequisite to using TikTok. Like most applications, TikTok needs a top-notch internet connection. Simply because to make short videos and upload them constantly, a seamless connection is mandatory.
For this purpose, you need a connection like Optimum. A constant connection is ensured with such a stable internet. You can check out Optimum’s website for more information. Spanish customers can connect to Optimum servicio al cliente en español for Spanish customer service.
Now, we’ll discuss the factors that made TikTok, a marketing giant. We’ll talk about factors that distinguish TikTok from other marketing platforms. So, without further delay, let’s get started:
1. Understanding the Attention Span:
Quite surprising but a goldfish can stay focused more than humans. The average focus time of an average human is 8.25 seconds while a goldfish has 9 seconds. The 15-second magic videos were needed to brands to grab customer’s attention. And, TikTok was the perfect platform that brands could ask for.
Soon, this idea got hit and big platforms like Instagram and Facebook introduced the “reels” feature to serve the same purpose.
2. Transition of TikTok:
Initially, TikTok was only used as an entertainment platform. As buying behaviors changed during the pandemic, marketing strategies evolved too. The reduced attention span of humans forced the creators to make short videos.
Soon enough, it became the epicenter for businesses to market their products. Had it still been a lip-syncing app, it would have not been able to generate any traction.
3. A Global Platform:
For businesses, running their ads meant access to a global audience with a pocket-friendly budget. With over a billion downloads and coverage of more than 160 countries, it made more sense for brands to reach a wider audience with less hustle.
4. Interactive and More Visual Ways of Marketing:
Businesses wanted engagement and creators offered that. People prefer influencers making short content. A content that is crisp, informative, and entertaining. TikTok offer features like TikTok Live and Duets.
This allowed businesses to on-board content creators for promotions. Consequently, influencers used their reach to promote the products, providing worldwide access to businesses.
5. Easily Consumable Content:
Back in the day, people would gladly watch a minute-long ad. But with time, technology made our lives super-fast. Now, not many people would claim to watch an ad attentively worth minutes long.
TikTok introduced a light form of content, with easy-to-digest features. It took just 15 seconds for brands to convey their message. As it was much more digestible for people, without losing focus, it became popular among the masses. Other than entertainment, people came to know about different useful products and services.
6. Ease in Content Generation:
In videography, expensive equipment is involved. From tripod stands to light-adjusting tools, a lot of things are involved. However, good content can be created on TikTok without such equipment.
You only need a cell phone with good camera quality and a mic. Financial constraints didn’t allow many business owners to compete with big brands via traditional marketing. Hence, TikTok became a beacon of light for them.
7. TikTok Made Content More Personalized:
Recent trends suggest people are more into short content. Moreover, they spend more time on something they like watching. TikTok’s algorithm is one of its kind. Based on your preferences, you can see related content. Consequently, it helped businesses to generate appealing content.
People paid more attention to ads related to their liked niches. It also increased the chances for businesses to generate sales. In this way, TikTok killed two birds with a stone; it provided people with what they loved to watch and businesses to generate sales.
8. Level-Playing Field:
TikTok is not concerned whether you have a following or not. Irrespective of the following, TikTok allows you to run ad campaigns. This empowers small business owners to run interactive ad campaigns on par with big brands. Such features distinguish TikTok from the rest.
9. TikTok Creative Centre:
As a business platform, TikTok stood shoulders to shoulders with the content creators. Introducing a feature called “Creative Center”, TikTok provides user insights to creators. Businesses can also take advantage of it.
Such features show what people prefer to watch. What sort of content is being watched more? And how much time people spend on such content. This way, companies can adjust their marketing strategies based on people’s preferences.
In today’s world, TikTok is the go-to platform to promote your business. With a handy budget and providing access to more than 160 countries, companies may not find a better chance to rock the world with their products.